Album Art
As part of a project, students were required to market and brand an artist through the release of a fictitious album. Nya explained her thought process as " want(ing) the cover art to convey the feeling of loneliness that one can experience when going through the unfamiliar." With her chosen artist, Pink Pantheress, Nya focused on creating an album cover that her target audience (impressionable teenagers) was more likely to resonate with. PinkPantheress writes music about personal struggles, and good marketing simply capitalizes on emotional connections between artists and their fans.
Concept creation for artwork of a pop artist PinkPantheress
Reconfigured artwork without artists face for use in university.
back of album
Sizzle Video
Nya Paulection was given the challenge of creating a 60-second video to use as promotional marketing for an up-and-coming artist Collin Roberts. Using Premiere Pro, Nya created a stellar video that explained Collin's inspiration for creating music, why his fans choose to support his music and used a call to action at the end to encourage growth for both Collin and the audience.
Guinevere & Commercial
As part of a project for her marketing class, Nya was told to create a company with a specific niche setting it apart from the competition. Nya's creative idea was to name her company Guinevere which specialized in providing analytics and resources for small artists.
Nya created a commercial to market Guinevere and explained its benefits and differentiating factor in 30 seconds and did so flawlessly. She used Premiere Pro, and YouTube Music to edit the video together.
Guinevere Podcast
Given the chance to brand Nya's creative idea for Guinevere, a data-driven artist development firm, she created a podcast to offer more information to artists once they begin working with Guinevere. She used Adobe Rush and Youtube Music to create this awesome first episode.
Media Kit/EPK
Given the chance to collaborate with up-and-coming artist Collin Roberts once more, Nya created a Media Kit including his one-sheet and flyer promotion. Having worked with Collin and his manager multiple times, Nya has created a consistent brand that focuses on the indie-pop genre of music that Collin creates.
Music Supervision
Through her music supervisor course, Nya realized she had a knack for matching visuals with music and worked on a major group assignment for a horror film to do just that. Using software including Adobe Premiere Pro, iMovie, and sound galleries Nya's group was able to put together a stellar movie with an erie backstory.